Becoming

In only five days time, we worked nimbly alongside our partners at Twitter to produce a custom illustrated Twitter emoji, tune-in graphics, GIPHY stickers, GIFs and a countdown timer video to support the Global Watch Party surrounding the launch of Becoming. Using the Key Art as our North Star along with scene pulls from Becoming, we created a consistent look and feel that amplified the many voices in the documentary. The Global Watch Party was a success in driving tune in and conversation, including tweets from Michelle Obama herself using the branded hashtag that included our custom Twitter emoji. 

The social activation garnered a result in the #1 top US trend for #WatchBecoming as the former First Lady live-tweeted along with fans. We even received notable mention of the success of the stream from CNN and GMA.

Stats
#1 Top Trending Topic in the US
6.7K Unique Viewers
12.9K Tweets