Styleguide
Countdowns
Stephen King's Bday
Movie References
Carrie (1976) by Stephen King
The Shining (1980), The Omen (1976), and Mr. Mercedes (2014) by Stephen King
Finders Keepers
Get Well Soon
Mother's Day Card
Mr. Mercedes
For fans familiar with the Mr. Mercedes novel, the television series won’t come as much of a surprise—at first. The premise of ‘Mr. Mercedes’ is almost deceptively simple. The story follows Bill Hodges (Brendan Gleeson), a retired detective, as he becomes haunted by a cold case from earlier in his career—the infamous Mr. Mercedes. During a local job fair, an unidentified man took a Mercedes and drove it through a line of people looking for a job, killing 16 people. With only a car to go on as identification, Hodges is quickly met with a dead end. This doesn’t sit well with Brady Hartsfield (Harry Treadaway), the man behind the wheel, as he feels deprived of the glamour that he once sought. Now, Hodges and Hartsfield begin to engage in a deadly game of cat-and-mouse with lives constantly on the line.
Campaign Stats
Total Followers (all platforms): 110,936 (+9390, +9.2%)
Total Impressions: 34.4M (+87%)
Total Engagements: 905.1K (+88%)
Metrics compared against Season 1