Wear Your Mask
No face, no problem. We’ve got Thing covered 🖤
Pop Culture
Internally screaming.
The ghoul with a skull earring.
A Banksy Pugsley original.
Movie Posters
The power of Cousin It compels you.
Heeeere’s Gomez!
The Silence of the Lurch 🦋🖤
Scary Stories
All these balloons and no killer clowns attached? What a disappointment. 🎈
Halloween Advent Calendar
GIPHY Stickers (Cousin It)
Morticia's BOO-k Club
Corpses, monsters, terrified townsfolk…. What a dreadful way to start Morticia’s BOO-k Club. Didn’t you just absolutely loathe it?
DIY Bowling For Kids
We 𝔩𝔬𝔞𝔱𝔥𝔢 a little friendly competition during #Halloween. Draw some spooky faces onto some stackable cups and do your Thing! Show us what you’ve got using #AddamsFamily.
Pugsley Pumpkin Stencil
Celebrate #Halloween with your very own ooky spooky pumpkin stencil. Share your creations with us by using #AddamsFamily. We’re 𝔡𝔶𝔦𝔫𝔤 to see them.
Putrid Poll
DIY Halloween Candy
Trick or Treat yourself to a #Halloween candy that’s to die for! Swirl together candy melts and chocolate of your choice, sprinkle in spooky toppings, and wait for it to become spine-chillingly cold. Break it into pieces and share with your whole family! (Or don’t.) 🖤
Addams Family
For this campaign, we want to focus on embracing what makes us different and through thick or thin, family is always by our side no matter what.
We created a series of terrifying pieces to celebrate the Addams Family and integrated them into the zeitgeist by recreating familiar images of iconic personalities and celebrities, but with a distinctly Addams Family twist that highlights the pack in pop-culture relevance.
Leading up to Halloween, we created a customized Instagram mural “advent-style” calendar countdown inspired by the “12 Days of Christmas.” Each piece used a section of the iconic Addams Family theme as a through line leading up to the grand finale compilation piece on Halloween.
We illustrated and animated custom GIPHY stickers to help give Cousin It a makeover on Instagram Stories complete with his hat, cane, Billie Eilish hair, and tattoo to name a few! Our campaign also included a series of DIY projects like bowling, pumpkin carving, and candy making to keep the kids entertained while they wait to celebrate the spookiest time of the year.